Südback (German for South-Bake) was launched in 1978. It is a European fair specializing on the bakery and confectionery industry. As a specialist event, südback is organized by Landesmesse Stuttgart GmbH. The products covered include raw baking materials, ice cream, coffee and tea, equipment, packaging, and other services. The Bakery Trend Forum, Confectionery Trend Forum, and südback Trend Awards Ceremony held during the exhibition, have attracted massive attention and media coverage.
In 2019, südback welcomed 708 exhibiting firms, along with 37,500 professional visitors and buyers from 90+ countries.
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