Why Exhibit?

China’s bakery and confectionery industry has shown in tier-1 cities and in tier-2 and tier-3 cities have recorded growth rates of 10% p. a. and 30% p. a. respectively.

Its market value has reached one hundred billion RMB (US$14 billion). China is the second-largest consumer market for bakery products behind the United States of America.

However, Chinese bakery chain brands represent only 6.2% of the total baking product sales. China’s bakery market is diversified and observes intense competition, thus the segment requires an urgent integration of resources. These market developments led to the China International Bake & Shop Expo was founded.

  • The Expo is built on südback’s forty years plus of exhibition experience and abundant industry resources,

    and will gather domestic and foreign bakery brands as well as attract more than 8,000 buyers – both foreign and domestic.

  • The Expo is a specialist trade fair providing special services for bakeries that cover the entire supply chain. It provides a purchase and exchange platform for 100,000 bakeries at home and abroad.

  • The Hosted Buyer Negotiation Center provides accurate B2B matchmaking services for varying customers. Among them, 70% of hosted buyers have a personal annual purchasing budget totaling more than 50 million RMB.

  • The Central Kitchen Experience Area provides an exhibition platform for raw material suppliers, equipment manufacturers, baking institutes, brand stores, and other clients to display their products and services.