China International Bake & Shop Expo-Press Conference
admin 2020/12/23 14:58:51


On May 7th, the China International Bake & Shop Expo press conference was hold in Shanghai.As the organizers, Nanjing Stuttgart Joint Exhibition Ltd. and Shanghai Global Exhibition Corporation Limited announced that they will cooperate to introduce the leading exhibition of Südback in China next year. The China International Bake & Shop Expo will be held in Nanjing International Expo Center on April 13-15, 2021.



        With the improvement of Chinese consumers' standards, their eating habits have been more and more westernized. The domestic bakery market is growing by 10% per year, with retail sales reaching $71 billion in 2017, according to official figures.


       Along with the demands of healthy life, and to promote the bakery industry, the organizers gather the bakery manufactures, equipment suppliers, raw and supplementary material home and abroad.

        Based on the resources of  südback, more than 5,000 buyers from home and abroad are expected to attend, and about 70% of the invited buyers have an annual purchasing budget of more than 50 million RMB.

      During the exhibition, various activities will be organized, such as different conferences, central kitchen, special buyer negotiation center, bakery training, etc., to provide B2B platform for matchmaking between buyers and sellers. Through a series of activities, the exhibition will become a platform for international bakery trend, development achievements and technological innovation exhibition.


It is expected that the exhibition will bring the promotion value of nearly 100 million yuan to the domestic bakery industry and develop into a flagship exhibition of bakery stores and supporting chain in China.

It is reported that the südback started in 1978, which is a professional exhibition focusing on bakery and confectionery industry. In 2019, Stuttgart exhibition center welcomed 708 exhibitors with an exhibition area of more than 65,000 square meters, attracting more than 37,000 professional visitors and buyers from 90+ countries. During the exhibition, bread processing and operation technology, bread raw materials, bread finished products, bakery decoration and equipment, ice cream, coffee and beverage, promotion and services related to the bread and confectionery industry were displayed.

Messe Nanjing is the Joint Venture between Landesmesse Stuttgart GmbH and Nanjing Hexi Convention and Exhibition Co., Ltd. For 8 years, it's the only international exhibition company in Nanjing organizing a variety of exhibitions, events and conferences across a range of industries including logistics, tourism & caravan, industrial, home furniture & cooking, education and innovation since 2012. Also the management of Nanjing International Expo Centre is done by Messe Nanjing.

Shanghai Global Exhibition Corporation Limited was launched in 2006. The group currently organizes and participates in exhibitions and conferences held in the Middle East and countries in Africa such as the United Arab Emirates, Saudi Arabia, and Egypt throughout the year. Based on its expertise, Shanghai Global Exhibition Corporation Limited has ample resources across various industries such as bakery, food, new energy and construction materials, among others.