New records and good business-INTERGASTRA
admin 2020/12/28 14:47:55

New records and good business



Intergastra impresses from start to finish / 98,677 visitors and 1,422 exhibitors / Gelatissimo, the trade fair for the world of gelato, firmly established                   

All participants experienced an eventful, inspiring and above all successful trade fair. The 29th Intergastra was once again able to claim a top spot among the European trade fairs for the hotel and gastronomy sector. The larger exhibition space available, thanks to the opening of the new Paul Horn Hall, was reflected not only in the square footage (115,000 m²): 98,677 visitors from over 70 countries obtained information from 1,422 exhibitors on the latest products and trends. The positive response is "a beautiful acknowledgement for the beacon function of Intergastra", states Ulrich Kromer von Baerle, President of Messe Stuttgart, with delight. "The positive development in recent years also continued in 2018. The concept of combining a comprehensive product offering and an attractive accompanying programme was convincing. On top of this, there is the good economic data which generally gives fresh impetus to the industry."

"Enormous innovation potential"
The partners were also thrilled: "In 2018 Intergastra not only increased in size, but also gained in terms of quality", praised Fritz Engelhardt, Chairman of Dehoga Baden-Württemberg (German Hotel and Restaurant Association). "The commitment of the exhibitors was impressive and showed the enormous potential digitalisation, as well as many non-digital new developments, are opening up for our industry. At the same time, the great response to our accompanying programme showed that a strong trade fair is much more than just a product showcase." Klaus Vollmer, State Guild Director of the State Association of Guilds of Baden-Württemberg Confectioners, also gave an overall positive review: "We felt very much at home in the coffee hall among our expert partners with coffee machines and coffee-roasting equipment and made new connections – the concentration of all relevant themed areas was a big advantage here. We felt on top of the world with our appearance of the state association with competition, workshop, forum and lounge for colleagues."

"Super start" for decision-maker forum Gastro Vision
Like a magnet Intergastra attracts more and more events. This year the decision-maker forum Gastro Vision celebrated its première. It got off to a "super start", states event organiser Klaus Klische, who found the cooperation with Messe Stuttgart both successful and pleasant: "The development of Gastro Vision was excellent. For us to realise an additional industry get-together in the south is a logical and good investment in the future – Intergastra has become an important element of the German exhibition scene. We are happy to act as a partner in the coming years in the further expansion."

Kick-off for IKA/Olympics for Chefs 2020
At Intergastra chefs also looked ahead to the future: Delegations from over 20 countries made their way to the kick-off event for the IKA/Olympics for Chefs 2020 to get acquainted with the conditions and rules. "For us the kick-off event couldn't have gone any better", stated Andreas Becker, President of the German Association of Chefs. "Our partners – Messe Stuttgart and Dehoga Baden-Württemberg – gave us a warm reception and the representatives of the national teams of chefs from all over the world felt completely comfortable in Stuttgart. We were able to get a little taste of what we can expect in two years. We can't wait!"

Gelatissimo is an "important trade fair for the entire industry"
Gelatissimo, the trade fair for the world of gelato, has firmly established itself in the industry and the fifth event occupied its own hall with a balanced, top-quality range from well-known exhibitors. "I believe that the industry will concentrate its potential here at Gelatissimo in the future", stated Alexander Epp, President of Carpigiani Germany. He added that "lots of synergies" with other industry sectors were created. Vito Ciniero, President of MEC3 Germany, also agreed: "Gelatissimo has developed extremely well and has become a very important trade fair for the entire industry."

Financially strong public, satisfied exhibitors
The high quality of the visitors in Stuttgart received consistent praise. "The visitors in Stuttgart are financially strong and extremely high quality", stated Michael Schärf, President of EKU Großküchentechnik, and this also represented the generally prevailing opinion of exhibitors. "We were impressed by the trade fair. Intergastra is fantastic!" Christina Lauber, President of Badischer Wein GmbH, was also enthusiastic: "We are all happy. The visitors were high quality and the importance of this trade fair proved to be true. We received outstanding feedback, served lots of samples and logged many concrete orders. We will be back again in two years with an even bigger stand!" Stuttgart is an "excellent place for the industry" according to Martin Ubl, authorised representative of MKN Maschinenfabrik.

With an almost 78 percent share of decision-makers Intergastra was once again able to set standards. The prospects for good business, also after the trade fair, are therefore perfect: 38 percent of the visitors surveyed definitely want to invest, 48 percent maybe and soon, 53 percent in the next six months. 86 percent were totally convinced of the extent of the trade fair offer. The themed areas gastronomy and restaurant (45%) were in high demand, followed by hotels/guest houses (23%), as well as home, community and hospital catering (12%).

Good ratings from the visitors
With an average rating of 1.8 Intergastra/Gelatissimo received a consistently good overall rating from the visitors. This is also confirmed by the high number of visitors who plan to attend the trade fair again. 82 percent have already marked the next Intergastra in the calendar, 89 percent would recommend the trade fair. Over half (52%) of the visitors confirmed the growing importance of the trade fair for the industry. The next Intergastra will take place from 15 to 19 February 2020 at Messe Stuttgart.

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